In 2008, as a response to the call of government, “going global”, company set up a subsidiary company - Beijing New Building Materials (T) Co., Ltd (Hereinafter referred to as “BNBMT”), in Tanzania. BNBMT aimed to found a building materials distribution center. A group of young people with hope and determination came to the lion king’s hometown - Tanzania. These young people contributed to friendship between China and Tanzania and leaded to a new period.
Building materials distribution center is located in Dar es Salaam, which means “the house of peace”. It is the capital of Tanzania, the political economic and cultural center and largest city and port in Tanzania. In the history, it is along the Maritime Silk Road and has been reached during Zheng He’s expedition to the west in Ming dynasty. The landscape of Dar es Salaam is beautiful and some western and Arabic building have been preserved well.
The main business is building materials, as cement, steel bar. Distribution center supplies materials to many infrastructures in Tanzania. Distribution center has a large market share of steel products, cement and tiles and has close relationships with many local building materials companies. Recent years, some advanced products like tiles and bathroom products have been added into our main products. Now, distribution center is the most influential building materials supplier. The business coverage is the whole Africa.
Other than Chinese projects, BNBMT keeps a good cooperation / competition relationship with local national companies as a result of active integration with local market. BNBMT plays an important role in local building materials supply chain. Many good quality and inexpensive products have been recommended to other national companies by BNBMT. At the same time, BNBMT and other companies help each other to promote a win-win situation and that enormously enhances the status and influence of BNBMT. So, many local companies are willing to start deep and comprehensive cooperation with subsidiaries of CNBM and expand market together.
BNBMT actively integrates into local society, solve difficulties in management when different cultures come together and aims to builds an intercontinental trade platform based on localization management. In BNBMT, the amount of local employees constitutes more than 80%, 142 local employees and 64 of them are well-educated, only 16 Chinese employees.
Besides, local employees are given welfare treatment based on local law and referred to the treatment of Chinese employees. Meanwhile, we organize various activities to let the local employees experience the harmony in CNBM and promote effectiveness and cohesion. They admire and appreciate BNBMT.
In Africa Exhibition held by China’s Ministry of Commerce in 2013, the prime minister of Tanzania showed strong interest in BNBMT’s products. It was reported by the local newspaper HELLO TODAY (KABARI LEO). After that, other medias reported this in the form of interview. That helped a lot to increase company’s visibility.
For years, BNBMT made great contribution to the execution of important projects by bringing good quality and inexpensive products. In 2016, prime minister received BNBMT representative again.
According to the “Belt and Road” initiative, BNBMT insists to build a fine homeland together with Tanzanians with determination and hope from leading comrades at all levels.
On Oct 27, 2017, the “Belt and Road” Team of CCTV Chinese international channel reported the business experience and results in local management.